01 — Her Story
She Always Knew
What She Didn't Want.
Since childhood, she was fascinated by beautiful things — though she didn't yet know that fascination was a dream taking shape. At 7, she discovered painting. It wasn't a hobby. It was a language that spoke to her deeply.
After a year of university studies, she made the difficult choice to redirect her path — encouraged by her family — and enrolled in her first art school: ESAV. Later, the Beaux-Arts.
At graduation, everything crystallized. The childhood dream, the inner voice she had silenced — it all became suddenly clear. Branding alone wasn't enough. She needed to create something more personal. More embodied. More hers.
"Creating was never really a choice. I always knew what I didn't want — and that certainty guided me toward what I had to do."
02 — The Name
QOQ Is a Name
That Was
Almost Lost.
QOQ is her family name — inherited, altered by history, and carried forward as an act of memory. Her grandfather was a soldier who fought for the French at a time when that cost him something: his name was transformed by the era he lived in.
Choosing to place his name on every bag she makes is not nostalgia. It's defiance. It's the insistence that what was almost erased can become something recognized everywhere.
A QOQ bag is a mark — in the most literal sense. An imprint. A proof that what survives can travel the world.
"This name survived.
So did everything it stands for."
03 — The Process
Up to Three Months.
One Piece.
No Compromise.
3
months
per commission max
1
of 1
every single time
100%
hand-painted
no prints, ever
She works without a studio, by choice. She collaborates with master craftsmen who shape the leather and construct each bag with technical precision. She learned from them the complexity and rigor of what it takes to build a bag that lasts.
Premium leather. Carefully selected linings. Hardware chosen for quality and longevity. Then come the leather-specific paints and acrylics — applied by hand, sealed to protect. Every layer is deliberate. Every finish is permanent.
Concept
The idea is shaped — references gathered, identity defined, direction locked.
Craft
Artisans cut, stitch, and build the leather structure with precision.
Paint
She works directly on the leather — acrylics, leather paints, layer by layer.
Seal
Protective finishes are applied. Colors locked. The piece is done.
Whether you find your piece in the collection or commission something entirely yours — nothing leaves these hands twice.